Kids brand

FABELAB is a unique kids brand, deeply rooted in delicate Nordic design sensibilities. With inspiration from the capital, Copenhagen, FABELAB designs unique commodities for children that combine new and exciting ways of using everyday products. 
FABELAB is all about everyday adventure and playfulness. This becomes especially apparent in their brand name, which combines two very unique words: FABEL + LABORATORY, emphasizing the use of storytelling that inspires in everyday life.

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  • Fabelab

    FABELAB encourages storytelling by designing products for cuddling, playing and everyday use that leave space for imagination, and the freedom to create your own story around them. FABELAB designs products that can transform alongside the need of the growing child, involve them in the use of it, and by this add longevity to a baby product.
 FABELAB is aware of the responsibility as a designer to consider sustainability in production, following a zero waste philosophy that encourages the redesign of resources. About their work and inspiration, FABELAB says: “As an architect and mother of 2 girls, I get inspired by…